In 2020, the entire world went on pause, and we had to catch our breaths while fighting COVID-19. In particular, the sports world at multiple levels was shuffling to salvage lost seasons and millions of dollars in revenue. Some of that money was never recovered.
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In today’s ever-growing online marketplace, the once expensive advertising superpowers are being replaced by a more level marketing field, one that allows small businesses to compete with the big dogs.
Recent debates around privacy and the power of social media have cooled the world's love affair with social media. The result has been lower advertising revenue and user engagement, along with increasing regulatory oversight. With these threats already a reality for social media operators, platforms face another risk from social media fatigue (SMF).
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With the new normal slowly becoming routine, remote work has been driving the need for freelance workers. The future may be in need of more freelance workers and remote work may be the new norm.
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We all know business ideas aren’t successful just because they exist; if you cannot communicate your product to your customers, it will float around aimlessly in space. In this era of digital communication, a custom-tailored website that operates seamlessly is crucial for success.
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It’s 2020, and let’s face it: video is everywhere. On websites and newsletters, yes, but mostly it’s in our social media platforms. Marketers need to learn and understand these differences if they want to get the most out of their strategy.
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