Nowadays brands and social media go hand-in-hand. Both established and novice marketers are leveraging the power of social media to connect with customers, influencers, and potential investors. But the time-consuming nature of social media strategy still poses challenges before marketers, thus pushing them to create full-time positions for social marketers.
Read MoreContent is king. Industry experts have been preaching this for ages. Create quality content and everything else will follow. But, what they don’t tell you right off the bat is that one piece of content can help you in so many ways.
Read MoreNext month marks the 10 year anniversary of the launch of the iPhone, but did you know that mobile marketing has been part of our for over 15 years?
Our friends at websitebuilder.org have put together a fantastic infographic with 104 facts you probably hadn't heard regarding mobile marketing, ecommerce and consumer behavior around their devices. Check out the facts and click the image to read the whole post.
Read MoreAfter months of anticipation, April the giraffe gave birth to her fourth calf in upstate New York as a live audience of millions fawned on the Internet. Originally due in February, it turns out mama was waiting for the month that bears her name for the big reveal.
It was a bit of much-needed happy news for the world this weekend, and also a genius example of real-time marketing by Toys ‘R’ Us, who sponsored the live stream.
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