Recently Google has taken this concept a step further and introduced “Google Local Guides”, a point based credentialing system that lends more credibility to reviews from frequent reviewers than the occasional disgruntled customer. Additionally, Google incentivizes participation with early access to new features, digital product testing opportunities, and the chance to be featured on their official online channels for the most active of Local Guides.
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When you have to adapt to survive, there isn’t a social media platform more up for the challenge than Twitter. With revenue at an unsteady pace for some time now, Twitter is making some changes to engage users and challenge Facebook’s ever-popular live video.
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