Ever wanted to use Facebook ad targeting to your advantage? Ever wanted that competitive edge against other companies that use social media to get through to customers?

Like other social media platforms, Facebook has tons of different ad targeting options that let you target the right people in your user base. Want to know how?

Then get ready to see seven of the best Facebook ad-targeting tips that can help you reach the right people and boost conversions.

1. See Reports By Demographic

Enabling demographics reporting on your site helps you understand who your high-value customers are. Once you enable demographics reporting, you can serve prospects, boosting the revenue that you’ll get from the ads.

The demographics report lets you identify the age group and gender of your high-value customers, as well as their age and or gender (when you split these into two different dimensions in the report).

2. Show Ads To Prospects First

Existing customers should be shown ads first before you decide to cater to newcomers and long-time-no-see customers. You can do so with the Custom Audiences tab, where you can upload a list of phone numbers or email addresses that Facebook serves ads to. In the tab, look at who has been a frequent customer to your site, and cater to the prospects.

3. Utilize Google Analytics Interests

You can also use Google Analytics to see who your prospects are, and who isn’t visiting too often. You can narrow down your target audience based on:

• Affinity Categories

• In-Market Segments

• Other Categories

By taking into account interests, it’ll be easy to target the right people. All you have to do is open the “Audience” tab, then click on “Interests,” and then click on “Overview.”

4. Use Facebook’s Power Editor

There are a few different ways to run Facebook ads for your business:

• You can create ad campaigns by clicking “Create Campaign” and then “Boost Post.”

• Rather than boosting your posts most of the time, opt for Facebook’s self-serve ad tool, the Power Editor, to run promotions.

With the Power Editor, you can:

• Choose from many options to help you target audiences

• Create ads at a faster rate

• Better optimization

5. Exclusion Setup

Not only can you target the right people, but you can also exclude a specific group of people from seeing your ad. For example, why serve ads to people who have already seen it, when you can show it to people who haven’t seen it yet? Setting up exclusions can help you serve the right people while avoiding unnecessary repetition and losing customers through annoyance.

6. Use The Power Of Remarketing

Remarketing not only keeps you in touch with your potential customers and recent visitors, but it’s also the best way to convince them to revisit and reselling to them. By adding a remarketing pixel on your site, you can target recent website visitors on Facebook. The pixel attaches a cookie to your visitors’ browser, letting you retarget them when they are on Facebook via a custom ad.

With remarketing, you can:

• Offer things such as discounts to entice purchases

• Remind visitors of their recent activity

• Encourages visitors to complete an action with a custom ad

7. Look At Engagement

As you remarket to your customers, don’t ever assume that all customers are alike. If two people had bought the same product as each other before, that doesn’t mean that they’ll do it again the next time that they visit your site. For example, you might be selling a brand of soap. Two people may buy fragrance soap one time; but then, one person may want to return again and again, while the other may want to purchase something one more time, and not come back for a long time. Therefore, you should target those who have not only spent enough time on your site but also keep buying popular items, such as the fragrance soap in the example.

This helps you save on advertising and boost the revenue power of your postings.

Conclusion

We hope that you can take these seven tips, and use them to boost your conversions by enabling Facebook’s ad targeting tools and options. By understanding the inner workings of your customers and visitors, and by looking at the data in the analytics, you’ll be able to understand your target audience.

Molly Crockett writes for Boom Essays and Essay Roo. As a marketing writer, she shares her lifestyle and personal development tips with readers.