Every business and brand is now considering a shift is voice technology. This is now the trend in 2020 that everyone is fascinated about. We are now rapidly transitioning to a progressing Voice User Interface (VUI). According to statistics, almost 46 professional industries are now reached by voicebot. It is now predicted that voice apps will be able to earn its first 100 million this year as many companies are already releasing their own voice technology. This is to be able to meet the demands of consumers. 

What caused the shift towards voice technology?

The increasing need and demand for Voice AI is driven by different factors. Firstly, this shift is something that is brought by the expectations and demands of consumers. Every aspect of the society is now evolving and going towards an increased digital awareness. This is also because of the level of comfort and efficiency that can be brought by voice technology. Aside from that, there is also a mass adoption of smart speakers in the daily lives of individual users. This is why different companies are starting to learn more about using voice technology for their own benefit and leverage. 

Voice assistant trend for 2020: 

With all the voice-enabled apps that can be found anywhere, voice technology is indeed the new trend for this year. With that, here are the most common voice assistant trends for 2020:

• Changing Consumers Digital Behaviors

Digital voice assistants have become so prominent. Few of the most commonly used are Amazon Alexa, Cortana and Google Assistant. When these tools became available, they have also changed the digital behaviors of consumers. This is made very easy because these smart assistants are all available in smart phones and other home entertainment devices. In fact, almost 87% of Americans are using smartphones that have built-in voice assistants in them. 

• Voice Search Becomes More Sophisticated

When it comes to advertising, search is a very important feature. It is one of those features that are continuously expanding because of its usefulness in the part of the consumers. Today, search is already evolving and it has already been customized according to the intent of the consumer. This is one of the products of voice search that has already become more sophisticated. From a list of links, it has already evolved into specific answers. 

• Growth of Conversational Marketing

As a result in the rise of the voice search and its more common use, the conversational AI has also grown rapidly. According to analysts, this trend will continue to grow over the years. This is because conversational marketing is one of the easiest ways on how marketing and sales funnels can reach and move customers. With this real-time conversation, it is easier for you to create authentic experiences and build relationships with customers. 

• Improves Business Skills and Real-time Translation

As of today, this is still seen as a slow trend. However, it is perceived as something that will certainly change the way we communicate and work. True enough, the idea of Microsoft in holding meetings and collaborating has already leveled up. This is where real-time translation came into play. It is now very easy to talk to a foreigner who is speaking another language. This is because of the feature in your phone that can easily translate the signals into your ear. This is a working progress and it will certainly get better as time passes by. 

• AI and Machine Learning Becomes Better

Interactions nowadays are impacted greatly by Artificial Intelligence and Machine Learning. This effect can be seen in our smartphones, devices and even with the way we search the Internet. AI has the ability to think and handle even the unexpected search queries. With artificial neural networks and other methodologies, AI can easily deal with the expectations of the consumer. This makes it easier for online business organizations to make use of systems that will make transactions easier. As a subset of artificial intelligence, machine learning is an effective system that can process even large data and identify patterns. This is the secret behind Amazon, Google, Apple and other companies that are using AI. 

• Built-in Assistant in a Car

While you are on the road, you can benefit from the built-in smart assistant in a car. This will help you have better control as you drive. Mercedes’ path is the one that started this trend and more and more manufacturers are already following. This is one of the things that we are expecting to become normal this year and the next year. You can be on the road with your hands on the wheels while you can have additional control to your driving. This is not just a great thing that can help make driving more efficient. It is also one of the best ways to lessen accidents and to make sure that you will be able to arrive at your destination safely. With a built-in assistant in a car, people will easily go from one point to another without much constraint. 

Final Thoughts:

Technology is already becoming smarter as time passes by. Voice technology is one of the latest tools that can make interaction more real-time and efficient. With the help of voice AI, it will be easier for businesses to communicate with their customers. Aside from that, interactions will become more valuable. The virtual world is rapidly evolving and communication has become easier. These trends that are enumerated above are just a few of the ones that are continually growing. We will be expecting a lot of changes and development in the next few years. This is the gift of technology that we are all going to enjoy as we continue to update ourselves with the new trends.